Map - Great Yarmouth (Great Yarmouth)

Great Yarmouth, often called Yarmouth, is a seaside town and unparished area in the Borough of Great Yarmouth in Norfolk, England; it straddles the River Yare and is located 20 mi east of Norwich. A population of 38,693 in the 2011 Census made it Norfolk's third most populous. Its fishing industry, mainly for herring, shrank after the mid-20th century and has all but ended. North Sea oil from the 1960s supplied an oil-rig industry that services offshore natural gas rigs; more recently, offshore wind power and other renewable energy industries have ensued.

Yarmouth has been a resort since 1760 and a gateway from the Norfolk Broads to the North Sea. Holiday-making rose when a railway opened in 1844, bringing easier, cheaper access and some new settlement. Wellington Pier opened in 1854 and Britannia Pier in 1858. Through the 20th century, Yarmouth boomed as a resort, with a promenade, pubs, trams, fish-and-chip shops, theatres, the Pleasure Beach, the Sea Life Centre, the Hippodrome Circus, the Time and Tide Museum and a Victorian seaside Winter Garden in cast iron and glass.

The town itself is on a 3.1 mi spit of land between the North Sea and River Yare. It features historic rows of houses in narrow streets and a main tourist sector on the seafront. It is linked to Gorleston, Cobholm and Southtown by Haven Bridge and to the A47 and A149 by Breydon Bridge. The urban area covers 8.3 sqmi and according to the Office for National Statistics in 2002 had a population of 47,288. It is the main town in the Borough of Great Yarmouth.

The ONS identifies a Great Yarmouth urban area with a population of 68,317, including the sub-areas of Caister-on-Sea (8,756) and Great Yarmouth (58,032). The wider Great Yarmouth borough had a population of around 92,500, which increased to 97,277 at the 2011 census. Ethnically, Great Yarmouth was 92.8 per cent White British, with the next biggest ethnic demographic being Other White at 3.5 per cent – Eastern Europeans in the main.